When I look at the trends happening in the channel, they align with the needs we hear from our end-customers.
What are the latest trends you see emerging across the channel? What’s more, Lansweeper works with our managed and strategic partners to jointly co-market their services and attract new customers with the solution they need. Whether that is identifying and developing expertise in a particular industry or in a high-demand service area like cybersecurity, Lansweeper shares insights from around the world to enable our partners to differentiate their service offering and provides partners with the data needed to fulfil that service to their end-customer. In order for channel partners to flourish, it’s imperative they create a differentiated service offering that helps them stand apart from their competition. How do you ensure channel partners flourish in a highly competitive market? We want to become an integral part of our partners’ business and help enable them to go further, faster. Our aspiration is to enable our partners through collaborative business planning, GTM activation, co-marketing, technical enablement and more. Lansweeper does not want to just take orders from our partners. Ensuring we can effectively support the broad variety of partners and their unique, global go to market (GTM) routes is the single greatest challenge that keeps me up at night.Ĭan you explain how your company works with channel partners? Lansweeper is a best-in-class discovery and inventory platform that enables a wide variety of use cases – from IT asset management (ITAM) to cybersecurity to software asset management (SAM) and more – making it a very attractive tool for managed service providers (MSPs), service providers and consultants. The biggest challenge we have at this stage in our programme is managing our staggering growth. Christina Klein, Head of Global Solution Partners, Lansweeper.ĭescribe your current job role and the parts that are somewhat challenging?Īs the Global Head of Channel at Lansweeper, I’m responsible for setting the strategy for how we attract, engage, and activate our channel partners.
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